American Underwater Products – Marketing Coordinator

• Duration: November 2010 – Present
• Location: San Leandro, CA
• Act as the voice of the users to fix website and process issues as well as define new strategies and features for the customers.
• Maintain current content, products and pricing for AUP’s four brands/websites.
• Track progress, traffic, successes, and ROI through analytics.
• Support the development and distribution of marketing and sales material.
• Create content for Facebook, blogs, and print collateral by reaching out to customers for testimonials andsuccess stories with our products.
• Develop and execute new marketing strategies, targeting both dealers and consumers.
• Host webinars for dealers and International Affiliates in how to use admin features of online systems.
• Product photography and videography for catalogs, web, advertisements, tradeshows, etc.
• Evaluate current online/internal processes and develop refactor for efficiency.
• Distribute press releases to industry media professionals and interface with them for any other needs.

Scott Roeder Photography – Owner/Photographer

• Duration: November 2010 – Present
• Location: Alameda, CA
• Support the development and distribution of marketing and sales material.
• Create content for Facebook, blogs, and print collateral by reaching out to customers for testimonials andsuccess stories with our products.
• Develop and execute new marketing strategies, targeting both dealers and consumers.
• Host webinars for dealers and International Affiliates in how to use admin features of online systems.
• Product photography and videography for catalogs, web, advertisements, tradeshows, etc.
• Evaluate current online/internal processes and develop refactor for efficiency.
• Distribute press releases to industry media professionals and interface with them for any other needs.

Apple – Specialist

• Duration: November 2010 – December 2011
• Location: Emeryville, CA
• Translate technical terms and specifications into simpler analogies for customers to understand.
• Learn about the needs of users and provide a complete solution that is relevant to each individual user.
• Working towards a specialty in providing advanced solutions for small and large businesses.

UC Irvine Athletics Department – Video Production Coordinator

• Duration: September 2009 – June 2010
• Location: Irvine, CA
• Created promotional videos for recruitment, advertising, and special events.
• Established the client’s requirements and specifications through weekly meetings.
• Created scripts, shot-lists, and voice-overs.
• Managed production assistants and special skills volunteers for seamless collaboration.
• Edited all using Final Cut Studio, After Effects, Garage Band, and Photoshop.
• Optimized video media to play in high-definition (HD) for better web viewing.

UC Irvine Recreation Department – Video Production Team

• Duration: November 2008 – April 2009
• Location: Irvine, CA
• High Definition video podcast creation: filming, editing, and export optimization for web use.
• Wrote scripts, interviews, voice-overs, created graphics.
• Tools used: Final Cut Pro, Photoshop, Compressor.

UC Irvine Anthology – Sports Editor/Head Photographer

• Duration: September 2009 – June 2010
• Location: Irvine, CA
• Managed anthology pages for the Sports section using Adobe InDesign.
• Oversawx multiple writers and layout staff to unsure that proper quality and deadlines were achieved.
• Applied color correction and cropping techniques to all sports photos using Adobe Photoshop.
• Served as the head photographer for the section and archived pages using Adobe Bridge.

JDLS Informatic Solutions – Web Developer

• Duration: September 2009 – June 2010
• Location: Irvine, CA
• Yearlong project to develop a website for the Center for Learning through the Arts and Technology.
• Implemented website using the Drupal CMS, and oversaw deployment on the clients server.
  The New University Jun 2009 – Dec 2010 Associate Web Master Irvine, CA
• Implemented and customized WordPress themes (editing CSS, HTML, PHP).

Snowboarder Magazine – Photography Intern

• Duration: Summer 2008
• Location: San Juan Capistrano, CA
• Work directly under the Photo Editor Ryan Hughes.
• Prepare photos for web – color correct and crop photos; working closely with web department.
• Edit “morphs” using Photoshop – editing a sequence of photos together.
• Product shots and rider portraits in two different studios

UCI Freshman Housing –  Resident Advisor, Mass Media and Communications Residence

• Duration: September 2009 – July 2010
• Location: Irvine, CA
• Planned, organized and executed group and social events for first year UCI resident.
• Exercised conflict resolution management and leadership skills to oversee 52 freshman residents.

• Photographer, Summer X Games 2007, Carson, CA – [Summer 2007]
• Assistant Photographer, U.S. Amateur Golf Tournament, San Francisco, CA – [Summer 2007]
• Eagle Scout, Boy Scouts of America, Alameda County, CA – [June 2005]

SaaS

• WordPress
• Bluehost
• PHPmyAdmin
• MailChimp
• Trello
• PunchTab
• WildFire
• Google Analytics

Software

• Word
• Excel
• PowerPoint
• Outlook
• Adobe Photoshop
• Adobe Illustrator
• Adobe Lightroom
• Magic Bullet Looks
• Twixtor
• Final Cut Pro
• Transmit

Skills

• Canon Camera Systems
• Nikon Camera Systems
• Studio Strobe Lighting
• Video integration
• HTML, CSS, PHP, MYSQL
• FTP